Many of E&MJ readers are mining engineers, metallurgists, geologists, and other professionals involved in mining and processing. They have received the magazine since they started their mining careers and they view the title as an authoritative voice of reason. Because the industry is so specialized, many of the executives have been promoted from within and they recognize the E&MJ brand. This allows E&MJ’s reporters access when other outlets can’t get in the door. 

An Experienced Team

A total of eight staff writers and editors support E&MJ. The trade journal also relies on contributors based in Australia, Brazil, China, India, Russia and Turkey. Rather than getting the academic, arm-chair version from London, E&MJ’s contributors provide a local point of view. E&MJ can cover multiple events on different continents simultaneously. A team of experienced advertising professionals can tailor a marketing campaign that targets different aspects of the mining and mineral processing business. 

Wide, Verifiable Distribution 

t’s one thing to make statements in print; many publishers do. The difference is that E&MJ is BPA audited. An independent third party validates E&MJ’s readership. Servicing readers is an expensive proposition, which requires quite a bit of work, even when they want the magazine. Less scrupulous publishers would rather avoid the hassle and pocket the money than make the investment. Audit statements allow savvy marketers to make apples-to-apples comparisons.